11 December 2009

Not Your Mamma's Clorox - Now Eco-Friendly & Green

A growing trend for established trusted brands seems to be going green or at least trying to add some Eco-friendliness to their image. As more and more consumers become aware of ingredients and chemicals used to manufacture many of the products on grocers shelves, a new urgency to find natural based alternatives has moved from what was once considered a frivolous choice to a well thought-out lifestyle change.


Clorox, a well known manufacturer of household bleach and disinfecting wipes, heeded the cries from consumers for a laundry detergent and line of cleaning products that were natural, safe and effective. Their product line Green Works, with new formulations full of plant based derivatives helped to propel their brand  into the Eco-friendly arena.



Green Works Natural Laundry Detergent

Available in 3 different scents Original Scent, Lavender Scent and Free & Clear.
Green Works Laundry Detergent boasts an impressive list of why this detergent is eco-friendly.
 
Features:

  • Made of plant based, biodegradable ingredients
  • Never tested on animals.
  • Container: made of 25% post-consumer recycled plastic, classified as #2 (HDPE)W 
  • Recognized by the EPA for safer chemistry.
  • Safe for all machines including  High Efficiency.
  • In partnership with Sierra Club, signifying Clorox's commitment to sustainability.


Green Works Natural Stain Remover


Available in Original Scent.Not only is this stain remover natural, it has earned the prestigious Good House Seal.


Features:
  • Made of plant based, biodegradable ingredients
  • Never tested on animals.
  • 99% natural
  • Container:  classified as #2 (HDPE)
  • Recognized by the EPA for safer chemistry.
  • In partnership with Sierra Club, signifying Clorox's commitment to sustainability.

Pros
Green Monster

Green Works product line is creating a green buzz - like something fierce. I liked that both the Laundry Detergent and the Stain Remover have plant based ingredients. Recyclable and recognized by the EPA as safe chemistry make for a product you can feel good about purchasing.

Cleaning Machines

Green Works Natural Laundry Detergent worked better than I expected. It loosened ground-in dirt and made the clothes feel soft - unlike some other eco detergents I have tried, which used heavy amounts of starch, and made the clothes have a stiff scratchy feel. It was extremely concentrated, which will save you money in the long run.

Green Works Natural Stain Remover rivaled one of my favorite enzyme based stain fighters - I was pretty impressed by it's ability to break up dried-on stains - and  remove them, without a second run through the wash cycle.  The scent was pleasant and subtle.

Skin Friendly

I have mentioned before in my posts about my eczema, which makes my skin sensitive to different chemicals, essential oils or perfumes. Both of these products did not cause my eczema to flair up - which usually happens if a product contains harsh ingredients. Even when I added too much to a load - it still didn't irritate my skin.

Cons

Concentrated Means Business

Read the directions carefully - Green Works Laundry Detergent is very concentrated - use the amount specified for the size of your load. The essential oils used to scent this product can become very strong, when cycling through the wash.

I found this out the hard way and accidentally used a full cap instead of half of the cap, and the overpowering smell gave me a headache.

Conclusion


Clorox Green Works Natural Laundry Detergent and Natural Stain Remover are products showcasing Clorox's commitment to sustainability and the needs of consumers. You can feel good about purchasing them and know that they are safe for your family and the environment. These products may be well suited for you or those in your family with skin sensitivities.





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25 comments

9:50 AM, December 13, 2009 Reply  

I'm not sure about the US but in the UK there is a large growing community of people who will only buy eco-friendly products.

You can see them in the supermarket carefully examining the contesnts on the back of the packet.

3:35 AM, December 14, 2009 Reply  

Wow i will definitely try it and will let you know about the results, thanks for the information.

7:10 AM, December 14, 2009 Reply  

This clorox is new to me. Yeah, this is an eco friendly product. I will choose this kind of detergent. It's safe for the family and works well on clothes. Another advantage is it is safe for the skin - it doesn't irritate, unlike any other detergents.

11:49 AM, December 14, 2009 Reply  

Wow, eco-friendly products. It is time everybody used these kind of products. Do not know when this kind of products will be available in my country

4:11 PM, December 14, 2009 Reply  

The containers could be eco-friendly too. There are some polymers more eco-friendly than the HDPE.

2:40 AM, December 15, 2009 Reply  

Both these products are looking very nice. But i am interested in 2nd one. Its looking very nice. I 'll try to purchase it. Thanks a lot for sharing such nice products.

4:06 AM, December 15, 2009 Reply  

I am pro eco cleaning products, but lately I stop using them and instead I make my own eco products from lemon juice and vinegar, and I have to say I am pleased with the results.

4:51 AM, December 15, 2009 Reply  

i like this information....
i will definitely try it and will let you know about the results,???

Susie Buzvin
12:49 AM, December 16, 2009 Reply  

just like what you said, there are consequences in using this kind products. it is not just the smell. when this is not used properly, you will surely damage your stuff

3:30 AM, December 16, 2009 Reply  

The important thing in the purchasing is the economically and the duration with quality.So the development of the product analysis is the reason for this post.so keep awareness about thing Eco-friendly goods and services because we pay for everything.

7:39 PM, December 16, 2009 Reply  

Another great product to save the earth.. As my very own blog topic related with, I will consider to try this. Thanks for the info..

8:58 PM, December 16, 2009 Reply  

This green product can save the environment also?
great for reduces the global warming effects

12:23 AM, December 17, 2009 Reply  

This is a great news, now we can enjoy clean clothes with a safe world.

5:31 AM, December 17, 2009 Reply  

Great info - I will have to watch out for these :)

8:40 AM, December 17, 2009 Reply  

I second what Saliba said - I'm 22 and loads of my friends use Ecover, which is another Eco-friendly cleaning brand. They're really good although my Mum claims they dont work as well.. think she's just too traditional! But as far as I know the brand does really well.

12:15 PM, December 17, 2009 Reply  

this is my first time know there is green laundry detergent, i never seen green detergent before in my country. hope i can find such as product in my country. thanks

7:03 AM, December 18, 2009 Reply  

i'm glad that new products are not only safer but made by larger companies so they are more affordable to regular people.

Dirk

9:24 AM, December 21, 2009 Reply  

I'm all about more green products on the market. Even if they're just jumping on the green bandwagon I hope other companies follow this lead and start taking more environmental considerations.

10:53 AM, December 26, 2009 Reply  

Do you think there is such a totally organic products. I have some doubts

5:46 PM, January 17, 2010 Reply  

My wife really appreciated this article as she is slowly converting me over to going green on our cleaning products...I've already gotten rid of all our incandescent bulbs...thanks!

11:05 PM, January 17, 2010 Reply  

Well worth the read. Thanks for sharing this information. I got a chance to know about this.

12:34 AM, January 29, 2010 Reply  

Going green is really the trend now. With toxicity surrounding our environment, it is but noble to switch to using "green products" like your list here. It's better to be "green" than be sorry. :)

11:51 PM, January 30, 2010 Reply  

Going green should be strongly adhered to. This is to protect our next generation and possibly save the world from devastation as a result of the present undisciplined system of protecting it.

9:57 PM, February 23, 2010 Reply  

It's nice to see companies making a step towards a greener environment, even Clorox. And how nice of them to offer their detergent in Lavander scent! That's a new scent for bleach. :D

5:54 AM, April 12, 2011 Reply  

This clorox is awesome. It's look like eco friendly product and safe for the family and works well on clothes. Thanks for sharing this review..

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